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Amazon Launches AI-Powered ’Help Me Decide’ Shopping Assistant for U.S. Customers

Amazon Launches AI-Powered ’Help Me Decide’ Shopping Assistant for U.S. Customers

Author:

Global Cryptocurrency

Published:

2025-10-24 15:18:17

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BTCCSquare news:

Amazon has introduced "Help Me Decide," an AI-driven shopping assistant designed to personalize product recommendations for millions of U.S. users. The feature leverages large language models (LLMs) and Amazon's cloud infrastructure to analyze browsing behavior, search history, and past purchases, offering tailored suggestions and alternative options.

Sellers can optimize their listings to improve visibility in AI-generated rankings, though Amazon has not yet disclosed performance metrics linking the tool to sales growth. The feature is accessible via the Amazon Shopping app and mobile browsers, integrating seamlessly into the existing ecosystem.

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